Every idea I have
travels through three worlds.
World 01 / 03 — Creative
It starts as a feeling, a frame, a shape. Six years behind the camera and the canvas, for 40 brands across hospitality, F&B and lifestyle.
What I make
Resorts, food, people. Light first, gear second.
Two videos past 3M and 6M organic views.
Guidelines and print systems for 10 destinations.
Marks that move, for launches and campaigns.
Websites, decks, signage, merch.
World 02 / 03 — AI Tech
Ideas are cheap. Shipping is the point. With Claude Code I turn ideas into working products, end to end, on my own.
AI-first social media management. Draft from photos, get client approval by link, publish to nine networks, or run it all from a chat with your AI assistant.
Digital stamp cards for any business with regulars. No customer app, no POS, anti-screenshot QR, 11 languages, and owners can ask their AI about customers.
Systems deployed in hospitality
Answers guests on the website, social and WhatsApp, day and night.
One integrated marketing system across digital, paid and offline.
Built in-house to cut costs and lift direct bookings.
Structure, content and search, built for conversion.
World 03 / 03 — Leadership
Cover story
Hospitality taught me that great service is a system run by people who care. That is how I lead creative teams.
The story
At PT. Almega Jaya Group I led the creative and digital marketing team across eight business units in hospitality, F&B and lifestyle, supervising graphic designers, content creators and videographers.
I ran recruitment and training for the creative division, and owned the content calendars, campaign planning and copywriting. Then I standardized our creative workflows so quality no longer depended on any one person.
At Qunci Villas I led marketing communications and the creative team, and coordinated third-party agencies for Google Ads, web development and content production, managing briefs, timelines and output to brand standard.
The common thread: working side by side with sales, revenue and operations, so creative work always serves a business goal.
“[ A line from a director or GM you've worked with, shared with their permission. ]”
Headlines
Software Engineering, SMK Budi Bakti Ciwidey.
Content Creator & Graphic Designer, Driam Riverside.
Digital Marketing, Forrestful.
Visual Graphic Designer, Nimo Land Group.
Digital Marketing, Head Office, Almega Jaya Group.
Creative & Marketing Supervisor, Qunci Villas, Lombok.
Content & Social, The Standard, Maldives by Hyatt.
PT Creatif Teknologi Digital. Two products, live.
1 + 1 + 1 = ∞
I always give more than the sum of the parts.
( The door is open )